Zecher GmbH, a leading manufacturer of high-quality anilox rollers, will not be exhibiting at Labelexpo Europe in Barcelona this year. The decision not to exhibit at the trade fair for the first time in many years is based on a realignment of strategic priorities in the context of international sales and marketing activities.
"Trade fairs such as Labelexpo are still an important part of the industry dialogue. Nevertheless, after intensive internal analysis, we made a conscious decision not to participate this year," explains Linda Reuter, Marketing Manager at Zecher GmbH. “Instead, we are focusing our resources on targeted customer events, regional market presence and digital communication and service formats.”
A key aspect of the decision was the growing importance of personal and customized customer contact. Zecher consistently pursues the path of bringing technical innovations and consulting expertise closer to customers' production reality - directly on site or in virtual formats. “Our experience shows that targeted investments in individual customer solutions provide significantly more sustainable impetus than traditional trade fair participation,” says Thomas Reinking, Sales Director at Zecher GmbH.
Zecher is also adapting to the increasing diversification of global markets. "Our customers' requirements are becoming increasingly specialized - both technologically and regionally. We are responding to this with an even greater decentralization of our sales approach. This also means that not every international trade fair contributes to achieving our goals," Reinking continues.
Zecher GmbH would like to thank the organizers of Labelexpo for the long-standing partnership and wishes all exhibitors and visitors a successful event in Barcelona.
